Dr. Priyanka
Assistant Professor
UG Keshav Mahavidyalya, DU B.com hons 2015
PG Ramjas College, DU M.Com 2017
PhD Jamia Hamdard Management 2022
1 Bank of India Credit Officer 2023-02-20 2023-11-03 Processed Retail Loans
1 Consumer’s Awareness and Privacy Concerns regarding Online Behavioual AdvertisingFirst Author Dr. Sadaf Siraj Journal of Management Research and Analysis 2018 5 184 2394-2770 na
2 Unveiling the Paradigm of Consumer Psychological Ownership towards Online Behavioural Advertising: A Literature ReviewFirst Author Dr. Sadaf Siraj Journal of Critical Reviews 2020 7 00 1323-1331 na
3 Unlocking the Personalized-Privacy Paradox: An Empirical Study of Customer Intention to Use Digital Personalized ServicesFirst Author Dr. Sadaf Siraj Academy of Strategic Management Journal 2021 20 00 1939-6104 na
4 Moderating Role of Privacy Concerns in determining the Consumer’s Attitude towards Online Behavioural Advertising: An Empirical InvestigationFirst Author Dr. Sadaf Siraj . Journal of Management and Entrepreneurship 2022 16 56-66 2229-5348 na
5 The Online Behavioural Advertising Tripod: Understanding the Linkages between the User Knowledge, Privacy Concerns and Consumer’s AttitudeFirst Author Dr. Sadaf Siraj Jordan Journal of Business Administration. 2024 20 00 2308-6149 0.9